Mikalai Bashayeu
Client Delivery and Account Manager with 4+ years of experience managing post-sale delivery of Web3 media and marketing campaigns for global clients. Experienced in managing client relationships and campaign execution from onboarding and scope definition through planning, production, launch, performance analysis, and final reporting. Delivered 48+ multi-channel campaigns while managing up to 12 concurrent client accounts and client packages valued at $100K+. Skilled in client communication, account management, campaign planning, stakeholder coordination, KPI monitoring, reporting, and end-to-end campaign delivery across content, social media, email, advertising, community, and video production.
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Experience
Client Delivery & Account Manager
—Managed post-sale delivery for up to 12 concurrent client accounts, coordinating multi-region Web3 media and marketing campaigns from onboarding through final reporting Delivered 13+ multi-channel campaigns for global clients, including client packages valued at more than $100K Led client onboarding calls to clarify business goals, campaign priorities, target audience, news agenda, and required deliverables Developed campaign roadmaps defining deliverables, estimated timelines, publication sequences, and required client inputs Coordinated internal teams across editorial, design, marketing, social media, and video production to ensure timely campaign execution Served as the primary point of contact for client requests, feedback, approvals, status updates, and changes in campaign priorities Used Telegram, Asana, Jira, and Slack to coordinate workflows, assign tasks, track progress, and manage dependencies Analyzed campaign performance data and coordinated optimization initiatives based on agreed KPIs Facilitated alignment calls with clients, sales representatives, and internal teams to resolve delivery questions and confirm next steps
Project & Account Manager
—Managed post-sale delivery of 35+ Web3 media campaigns for global clients while coordinating up to 10 concurrent client accounts Led client onboarding, clarified campaign objectives and requirements, and created delivery roadmaps for multi-channel marketing packages Served as the main client contact throughout campaign planning, execution, reporting, and final delivery Coordinated 5+ cross-functional teams across editorial, design, social media, email, development, community, and video production Oversaw production and delivery of sponsored content, interviews, newsletters, advertising placements, promotional assets, and community activations Managed client requests, feedback, approvals, and changing priorities, ensuring clear communication and timely execution Used Asana, Slack, Telegram, Notion, and HubSpot to organize workflows and maintain visibility across concurrent campaigns Analyzed campaign performance data, prepared client-facing reports, and coordinated campaign improvements based on performance insights
Support Operations Specialist
—Managed client accounts from onboarding through ongoing service delivery, serving as a key point of contact for operational requests and platform-related issues Configured and maintained call-tracking and analytics systems to ensure accurate data collection and reliable reporting Supported client onboarding and product adoption through platform training, documentation, and hands-on guidance Monitored account activity and performance data, proactively resolving operational and technical issues affecting reporting accuracy Coordinated client requests, reporting, documentation, and account maintenance throughout the customer lifecycle